Posts

Showing posts from November, 2020

4 Online Marketing Strategies During COVID-19

The competition is tougher in online business as the pandemic pushes companies to use websites, e-commerce sites, and other platforms to reach their audiences. The website digital marketing strategies that you knew before may no longer be enough to stay ahead or keep up with your competitors. That's why you will need the help of an experienced online branding agency .  Here are some of the online marketing best practices during COVID-19 that your consultant may recommend:  1. Social media marketing  One of the most important rules in marketing is to be where your target market is. Because people are even more active online while social distancing, social media marketing has become more important than ever. Businesses use them for promotions and to keep in touch with potential and existing customers. 2. Blog pages   Digital marketing relies heavily on SEO. Adding blog pages to your website is a great way to boost visibility and increase traffic. Do make sure that you are publishing

5 Vital Factors to Help Your Brand's SEO Strategy Succeed

Search engine optimization or SEO is one of the best website digital marketing strategies because it is long-lasting. However, it's also the toughest and the trickiest one to implement. Many brands fully understand that they need SEO and the benefits they will gain from it, but they do not know how to create a successful SEO strategy for their business. Does this sound like you? Where do you even start? If you want to have better rankings, visibility, and traffic, here are five of the most important things to do:  1. Keep your content fresh. People look for the latest information when researching online because they believe that up-to-date content is more accurate. Google, as well as other search engines, believe this, too. Based on digital marketing experts' observations, "recency" has become an important ranking factor in Google's search algorithm. So if you want to have good rankings all the time, keep your content constantly updated. 2. Use the different sets