4 Online Marketing Strategies During COVID-19

The competition is tougher in online business as the pandemic pushes companies to use websites, e-commerce sites, and other platforms to reach their audiences. The website digital marketing strategies that you knew before may no longer be enough to stay ahead or keep up with your competitors. That's why you will need the help of an experienced online branding agency. 

Here are some of the online marketing best practices during COVID-19 that your consultant may recommend: 

1. Social media marketing 

One of the most important rules in marketing is to be where your target market is. Because people are even more active online while social distancing, social media marketing has become more important than ever. Businesses use them for promotions and to keep in touch with potential and existing customers.

2. Blog pages  

Digital marketing relies heavily on SEO. Adding blog pages to your website is a great way to boost visibility and increase traffic. Do make sure that you are publishing articles that are informative and relevant. 

3. Mobile-friendly websites  

The majority of consumers are using their mobile devices when browsing the internet. If your website is not responsive or mobile-friendly, you are driving potential customers away.

4. Customer reviews 

Posting customer reviews is a good practice because it can help prove your business's legitimacy and the quality of your products or services. Also, keep in mind that online buyers consider customer reviews when making a decision. They read not only the feedback but also the replies and response of businesses, especially when it comes to customer complaints.

Enlisting the service of an online marketing consultant may seem like a big expense during these trying times. But if you want your business to thrive online, hiring a professional to give you insights on the current trends in digital marketing is the best investment you can make. Your online branding agency can help you apply the said strategies. They will work closely with your team to create a solid digital marketing strategy that will let you survive and grow in the new normal.


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