Organic vs Performance Marketing and How to Decide What's Best for You
With more platforms enabling consumers to find products and services, marketers must determine how, when, and where they can reach their target audience to educate them about their products and services more. Eventually, they will have to decide between reaching their audience organically or use paid marketing to drive traffic. But which one is right for your business? A B2B marketing agency in NYC may be able to help by considering your unique requirements and business goals. They may be able to recommend and implement more effective strategies, too, such as performance marketing, which could help boost customer reach, engagement, conversion, and acquisition! Read on to find out more about it, how it differs from organic marketing, and which one is right for you: Understanding organic marketing Also known as inbound marketing; it is one of the standard services offered by every B2B digital marketing agency. It is the organic approach to using word-of-mouth messaging, but this time, i