Organic vs Performance Marketing and How to Decide What's Best for You

 With more platforms enabling consumers to find products and services, marketers must determine how, when, and where they can reach their target audience to educate them about their products and services more. Eventually, they will have to decide between reaching their audience organically or use paid marketing to drive traffic. But which one is right for your business? A B2B marketing agency in NYC may be able to help by considering your unique requirements and business goals. They may be able to recommend and implement more effective strategies, too, such as performance marketing, which could help boost customer reach, engagement, conversion, and acquisition!

Read on to find out more about it, how it differs from organic marketing, and which one is right for you:

Understanding organic marketing

Also known as inbound marketing; it is one of the standard services offered by every B2B digital marketing agency. It is the organic approach to using word-of-mouth messaging, but this time, it takes advantage of search engines and social media to show relevant content aimed at a specific audience. When organic marketing efforts are successful and you get visits on your social media pages and search engines; that’s when you get organic traffic.

Objectives

The goal of organic marketing is to focus on optimizing content to enhance search results, educate your audience, and establish your brand as an expert or a leader in your industry. Moreover, it seeks to build long-term relationships with your customers. To measure success, a digital marketing agency in NYC must track content-driven leads, organic traffic numbers, and search results page ranking.

How it’s done, plus the benefits

Organic marketing is all about content, such as infographics, blog posts, white papers, and landing pages. A B2B marketing agency in NYC will make and publish unique SEO-optimized content and promote links through email newsletters and social media posts.

One of the main advantages of organic marketing is that it lets your brand share information at no cost. Content is more educational, helpful, and relevant to your audiences instead of making a sales pitch, so it feels more authentic. According to BrightEdge, 51 percent of website traffic and more than 40 percent of revenue comes from organic searches.

That said, it could take a considerable amount of effort to make high-quality content and gain consumer trust. So, results might take long before they are realized. In that case, the B2B digital marketing agency may add another strategy, which is performance marketing.

All about performance marketing

Performance marketing is exactly as it sounds, and that’s marketing based on performance, which could be a range of executed desired results, like a download, booking, a lead, or a completed sale. Basically, it combines brand marketing and paid advertising, but it is paid out only when the completed desired action occurs.

A win-win marketing opportunity

In performance marketing, both you and the affiliate or publisher can effectively target campaigns in a high-ROI and strategic way while being based on performance. When you pay an affiliate after an action is fulfilled, you can feel confident in your money being well spent, as your target audience is already converted before paying for the transaction. Moreover, since you are paying only after the desired action occurs, you also experience perks like targeted clicks and free brand exposure. This way, performance marketing can be a great strategy for customer acquisition and to expand marketing opportunity.

Sounds like affiliate marketing, but are they similar?

The terms ‘performance marketing’ and ‘affiliate marketing’ may be interchangeable, but the latter is merely an aspect of the former’s bigger umbrella, which also includes search marketing, email marketing, influencer marketing, and other marketing strategies where a partner exchanges sales for commission payouts.

When implemented correctly by a digital marketing agency in NYC, performance marketing can be a great strategy that can provide additional product and brand exposure for you at no additional cost. Plus, there are perks like higher conversion rates, consumer engagements, third-party endorsements, and higher average basket values, all of which lead to brand loyalty, better buyer retention, and sales.

Which one is for you?

Both organic and performance marketing can be a great way to make your business succeed online. You just have to make sure that these strategies are implemented and carefully planned by an experienced B2B marketing agency in NYC, like Think Design. 

Think Design’s services can also be your online marketing consultant who can help you come up with an effective digital marketing strategy that combines with organic and performance marketing.