5 Common Web Development Problems for Ecommerce Sites and How to Avoid Them

 An eCommerce website can help you sell more effectively and make your business reach more potential customers online. Having one made and developed does not have to be complicated when you rely on good web development firms in NYC. With their help, you can focus on your business and leave the planning and technical aspects of designing and building your online store to them. A web development company in NYC can help you avoid these common problems:

 


  1. Unresponsive website - Your customers are not shopping using their laptops or desktop computers anymore. They are using their mobile phones. It is important for web development agencies in NYC to ensure that your site will run and display properly on mobile browsers by providing a responsive design, which can mean the difference between making a sale and frustrating a customer.

 

  1. Frustrating search function – Not all customers have the patience to browse through your selection. It’s important to make your search functionality easy to use. You might also want to add a feature such as autocomplete to help a customer find other items, which may be relevant to what they are searching for. Your web development company in NYC can help you with this.

 

  1. Customers can’t checkout without an account – It is common practice for eCommerce websites to ask guests to make an account before they can buy anything. While that is good for analytics, encourage future sales, and enable follow-up messages, it can be highly frustrating for people who simply want to check out as guests. Keep in mind that not everyone will want to make an account. If they like your store and the experience of buying from you, they may be inclined to make an account for future purchases. But for now, let them buy and go.

 

  1. Slow loading – You could lose customers when your site is too sluggish. A web development company in NYC can help speed up your website by optimizing its construction.

  2. Weak security – The best web development agencies in NYC should be able to provide top-notch security and data encryption in your online store to keep personal details and website activity secure. Besides, your business is required to comply with PCI guidelines when accepting card payments.

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