What’s the Difference between a UX Designer and a UI Designer?

 

Hiring a professional is always a good idea if you want a unique and high-quality website that brings in real sales. As you explore your options, you might come across different types of web design experts, from UI designers to a comprehensive UX design agency. They might sound the same, but they are actually different. Understanding their differences will enable you to pick the right services that can improve the way your website works and looks!

 

The basics

 

UX pertains to ‘user experience,’ which is how users interact with the website.

 

UI means ‘user interface,’ which is all about using visual design elements like images and typography to make the website more usable and digestible.

 

Both UX and UI are important factors that can define a website’s success.

 

Think of UI design as the process of making wireframes into a smooth graphical user interface to enhance the usability of the product and to establish an emotional connection between the product and the end-user.

 

Therefore, UX design consists of many UIs, which should seamlessly come together to form the product.

 

How a UX designer works?

 

A UX design agency will analyze your online presence and determine what needs to be done to your website based on the needs of your customers. From there, they will design a UX that can capture and hold the attention of your audience, encourage engagement, and drive conversion.

 

How does your website look and feel?

 

A website’s look and feel should be developed together, but these elements require different web design skills. Your website may look attractive, but you have to make sure that it is usable, the information is accessible, and that it reflects your brand identity. Moreover, it should provoke an emotional response to your visitors. That’s how a UX designer can help.

 

Specializing with UX design and customer experience, a good UX design agency will work closely with you to make sure that your website looks and feels great while being consistent with your brand identity. They also have a team of UI designers to work with the UX design team to ensure outstanding copywriting and marketing.

 

 

 

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